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Augmented reality development is best defined by art meets technology. When employed creatively, it can help businesses market products and services, engage with customers and drive sales in manners unrivaled by most other medium. The simplest description we can come up with to explain augmented reality is the following – a technology which offers a perspective of a real-world environment where it is augmented by audio and visual inputs, in the process offering observers an immersive interactive experience. If virtual reality is a virtual replacement of the real world, then augmented reality is reality augmented with computer generated sound and graphics. Still confused? We don’t blame you. It took us some time to figure this out too. You can visit the Wikipedia section for their explanation of Augmented Reality. In the video example, when people stood on the National Geographic logo, they triggered an augmented reality function. The function brought up a series of pre-rendered sequences of animated animals which were superimposed onto actual live captures of the audience.


There are many ways in which augmented reality can be employed to help businesses. AR can be used to superimpose realistic 3D rendered sunglasses or clothes on a customer so that he/she doesn’t even have to try on the physical item or step into a store to make a purchase. AR can show kids how their Lego toys will look like when fully constructed so that they can make quicker decisions on what they want their parents to buy for them. AR can make conventional printed magazines come to life, AR can also bring customers to your door step, like the example we created an AR app to use adorable 3D-rendered penguins to guide visitors to the aquarium.